Dana Lane
August 2, 2024
•
Every airbnb property listings has it's own title and choosing a first-rate name for your listing can be a fantastic opportunity to sell future guests on what makes your airbnb property so special. Naming your listing is a chance to inform potential guests what they can expect from your airbnb vacation rental when they first encounter your property on the airbnb website or app. An outstanding name will help you to place yourself apart from the crowded competition and show off your superlative selling points.
The first thing that potential guests see when scrolling through airbnb listings will be your photos and your listing title. You know what they say about first impressions - right? So, bearing that in mind, it's time to get your creative juices flowing and come up with an attention-grabbing moniker that will draw guests in, making them want to book in at your short term rental immediately.
Giving your Airbnb property a unique, well-thought-out name might be more important than you first thought. An enticing name will help make your vacation rental stand out, in turn bring more airbnb guests to the table.
In this blog we've got a wealth of ideas that will inspire you to come up with a great name, thus optimizing your property listings rental potential and making your property more memorable at the same time.
Your airbnb listing name appears at the top of your listing along with your main photo. Hosts have an allotted 50 characters available to use for their listing name. In order to appeal to your target audience, an interesting and catchy name is a fantastic way to make your property listing instantly visible and more attractive. Alluring and engaging descriptions will help to bring more traffic your way, generating more revenue for your property listing.
Many hosts are content with using names such as 'studio apartment in La Paz' or 'two bedroom home in Toronto' but we think they're missing out on an important trick here when it comes to attracting new business. These types of very basic ,essentially generic names don't inspire guests to investigate further and they only achieve the bare minimum in terms of vacation rental description.
The benefits of a well thought out name don't stop there. It makes perfect sense to match your property listing name with your social media accounts and your rental website. This is one of the secrets to making your property more visible when searched for, and improving your online presence.
Guests who enjoyed their stay with you should be able to remember your vacation rentals name effortlessly and then tell their friends about it. With the same name across all platforms these friends will be able to find your details easily, and you can expect to receive the full reward from previous guests recommendations.
Your name is also an opportunity to let guests know what special amenities you have that set your vacation rental apart from the others. You can't list all the amenities in your property in your 50 character title, but if you have a hot tub, private swimming pool, fire pit or pool table then it could well be worth mentioning in the name to grab your potential guests attention.
In short, a unique property name is going to be more memorable, encouraging word of mouth promotion and making it easier for future guests to find your details with a quick search on the internet.
There are a few simple tricks of the trade that we recommend to help your name pop from the page. An airbnb name is never going to be too long so there isn't much scope for anything overly complicated here. Make full use of our simple secrets along with some popular airbnb theme ideas and you should be well on your way to coming up with a unique and compelling title for your listing.
Guests want to understand as much as possible about your vacation rental from the first glance. They want to know what they're looking at and whether it's worth their time investigating further. Adding in a simple adjective at the beginning of your description such as 'cozy', 'sunny', 'spacious' or even 'awesome' helps to entice the reader and gives them a little bit more detail regarding your airbnb listing.
Adding in a positive adjective at the beginning of your vacation rentals title is a great, and easy, first step towards giving yourself a better airbnb name. Naming your listing 'Comfy living space in downtown Amsterdam', for example, is more likely to draw future guests attention than something less descriptive, such as 'studio apartment in Amsterdam'.
It's worth getting in as much descriptive detail into your 50 character title as possible.
Every property is different and in order to attract occupants to yours it is important to know your USP or 'Unique Selling Proposition'. Maybe your biggest selling point is simply your location, but it could also be something like floor to ceiling windows, an outdoor fire pit, a private pool, hot tub or even a Caribbean theme to your property. It's important to decide on how you want to brand yourself and then maintain cohesive airbnb theme ideas for your property - starting with the name.
A winning formula when it comes to creating vacation rental names is adjective + property type + USP. This formula creates names that describe your property concisely with a nice touch of marketing added in, all within your 50 characters.
Examples of how to use this formula might be 'charming loft with stunning views', 'bright one bedroom home featuring private garden', 'beautiful historic home in Yaletown' or 'Cozy cottage near hiking trails'.
If you do decide to use your location, try mentioning a local landmark instead of simply 'Downtown LA' you could say 'near the Bradbury Building' instead. As you can see, adding in a little bit of marketing-style description into your airbnb listing name goes a long way.
In order to make your listing name more memorable and improve your chances of getting free word-of-mouth publicity we suggest you try and play around with the words in your listing name a little bit. A bit of creativity can really help you to stand out.
Alliteration is a simple wordplay tactic that is easily put into practice. 'Holiday home with private hot tub!' is the sort of handle that will be easily recalled by your satisfied guests, who can then tell their friends about you - and how to find you. Play around with name options until you find something that trips off the tongue, makes you stand out and generally draws attention to your listing.
Another trick you might want to employ is to get some rhyming words in there that entice browsers such as 'fun in the sun' or 'cozy nook overlook'. A simple rule of thumb when naming your listing is that people will always notice and remember unusual names, so do your best to get away from the mundane and let your imagination run wild, it will pay off further down the line.
Putting a smile on peoples faces is always a winner, plus it's a surefire way to make yourself more memorable. Why not break away from the norm and get a pun in when naming your vacation rental? Okay this might be harder than adding an adjective but try a bit of brainstorming and see if you can come up with some quirky and catchy theme ideas.
Another angle that you might consider taking when naming your vacation rental could be to give it a proper name. Proper names sound more formal and imply a level of proffessionalism that your airbnb rental might benefit from.
Names such as 'Black Mountain Lodge', 'The Oasis' or 'Pinehurst Penthouse' all have a certain ring to them and add a level of mystique to the properties that invites guests to find out more. Always remember that naming your listing is a branding exercise so try and pick a proper name that encapsulates your airbnb themes.
Checking out the competition is always important in business. Having a look at the other airbnb vacation rentals in your area might give you some inspiration for a start but it can also be helpful in other ways.
Have a look through local listings and get a feel for which names make you want to enquire further, and which listings don't fill you with inspiration. This exercise should help to show the importance of a good name, or you may find that most local property listings haven't really thought about their names like you will - so you know you will be one step ahead of the competition.
The other very important benefit from looking at the other properties is that you will be in a better position to stand out from them, and not repeat them. If there is already a 'cozy cottage for weekend getaway' then you may have to rethink your title.
Always remember to be concise when naming your listing. You have a limited number of characters but it's important to stick to the prinicpal features of your airbnb. Stay on point and don't go too far from the reservation here or you will end up simply confusing guests.
Here's a list of great airbnb property name examples that we hope will inspire you when naming your own property:
If you aren't feeling the naming vibe for your vacation rental then there are a host of airbnb name generator tools out there that can aid you in creating a handle that will get future guests on the hook. Most of these tools are powered by artificial intelligence and even if they don't come up with a name that you love they may inspire you with some ideas that help you come up with a killer name for your listing.
Here's a few tools you might want to try out:
It never hurts to make potential guests laugh. Here's a list of amusing airbnb names for you to draw inspiration from:
We recommend that when describing your vacation rental you use as close to all 50 characters as possible. People want to know as much about your listing as possible on first inspection. If 50 characters isn't quite enough for your description, here's a few abbreviations you can use to save a bit of space:
So you're finally ready to name your airbnb property listing? We've compiled a ten-point checklist of the most important things to remember when coming up with that all-important title:
Simply naming your property 'apartment in Woodstock' isn't going to cut the mustard. Add in adjectives such as 'comfy', 'modern' or 'spacious' to describe your listing.
Know what sells your property and tell your guests about it! If your vacation rental is ideal as a romantic getaway let people know. Maybe your listing boasts spectacular sunset views - whatever it is, you've got it, so flaunt it.
Try letting your creative side take over and you may come up with a more interesting name. Don't be afraid to use alliteration or some rhyming words in your handle.
If you can make your future guests laugh it's the perfect way to come up with memorable names that can only help to bring you more customers and better word-of-mouth publicity.
Jacuzzis, hot tubs, fast WiFi and fully-equipped modern kitchens are among the most sought-after amenities guests look for on airbnb. Let the customer know what great benefits they're getting at your vacation rental.
Have a look at other local listing. This is great for inspiration but also to see what sets you apart from the crowd in your area.
Feeling stuck? Suffering from house-namers block? See if some airbnb name generator tools can help you to come up with a noteworthy name.
Airbnb allows you a maximum of 50 letters to describe your property listing. We suggest you use as much of that as possible. If 50 characters isn't enough to describe your property check out our list of helpful abbreviations above to save a few characters
Proper names such as 'Palm Springs Bungalow Hideaway' or 'The Beach House' can add a level of professionalism to your property listing.
Always know your strengths and play to them. Decide what makes your property listing so amazing and let your guests know. Use your property name as a marketing tool and reap the benefits.
Learn how to improve your landlord game with tips and tricks from industry veterans.
Learn how to maximize your portfolio, about industry data insights and market performance, regulatory updates, and industry trends.